Today I’d normally pick the winning and losing ads of the Super Bowl. But this time it was different. There were several ads that were actually controversial. Over-the-top. Political. Offensive.
Let’s take a look.
Chevy Cruze – “Facebook Status”
For a moment, this is cute. Then you starting thinking, “wait a minute, Facebook already rules my life, now my car is talking about it too? And its distracting me from driving?” The spot quickly goes from feel-good to feel-bad.
Groupon – “Tibet”
Groupon could do no wrong. People loved them. Wall Street was salivating. But now they went and tried to make fun of Tibet. This might be the first ad in Super Bowl history that actually leaves a negative brand input.
Mini USA – “Cram it in the Boot”
Our friends on the other side of the ocean call the trunk of your car “the boot”. Here in American we certainly don’t. Let’s just tell it how it is. This ad was a joke about anal sex. Yikes.
CareerBuilder – “Parking Lot”
I’m over the chimps. But I’ve heard animal activists are too. Look for news to come out on this today.
Go Daddy – “New Girl”
Go Daddy finally made a joke I appreciated! But others were not amused and waiting for next hot girl.
Chrysler – “Imported from Detroit”
I’m Imported From Detroit. When this ad hit, my Twitter feed and Facebook page litterelly BLEW UP. There wasn’t anything else on the page except comments about how awesome this spot was. I have to admit, it gave me chills.
Others weren’t as impressed. They said Chrysler was advertising Detroit when the company should be talking about the cars. Those folks don’t get it.
This ad gracefully talked about what no one wants to – the American people believe better cars are built overseas. And then addressed it head on.
What did you think of the commercials last night? Favorites? The worst? Please let me know!
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