Archive for the ‘The Process’ Category

Thanks to all of your feedback, I’ve finally decided on my Editorial Calendar.  I’ve now linked to it at the top of the blog.  This will be my first week taking it for a test run.

Also this week, I’ll be telling you my Top 5 Goals for 2011 – I’ll announce one each day.  These are my real, a little bit out of reach, sometimes crazy sounding, goals for this year.  If you don’t believe me just ask my coach.

Its scary because if I don’t make one or more of them you’ll know.  But its also exciting to have them out there.  Great week ahead!


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During this year of posting every single day, I think Sundays will be the most difficult.  I need to put the finishing touches on my Editorial Calendar so it gets easier.  Much easier.  Otherwise, I’ll be focused on posting everyday rather than building a business.  And that would be bad.  Very bad.

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A video update from me. ~A

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As I posted yesterday, this week we’ll be discussing ways to change this blog.

Today’s topic is The Editorial Calendar.  This simply means I’ll be posting on the same subject on the same days of each week.  For instance, if you had a Book Blog perhaps Mondays would be Mysteries, Tuesdays would be Biographies, Wednesdays would be Chick Lit, etc.

Here are the subjects I’m considering.

There's a Sample Bag in here I'm dying to show you.

Have to Be Included Come Hell or High Water

Alesya Bags Updates – This is the whole point of the blog!  To keep you updated on the business.  Are there any aspects you’d like to hear more about?  Is once a week enough?  Perhaps I should do biz updates on Tuesday and Thursdays for instance?

Food – Everyone can relate to food.  We all need to eat.  It might as well be tasty, great looking and maybe even a little bit fun.  I love sharing what works for me, how I get dinner on the table and what I make for guests.

Flowers makes things happier.

The Maybe Pile

Entrepreneur Advice/News/Profiles –  I look for business advice like its my job.  (Oh…wait…)  I’d be happy to share it.  But are you interested?  Are enough you other business owners?

Fashion – This subject is a conundrum for me.  I’m in the fashion industry.  But I don’t have a full line.  Perhaps I could discuss work clothes?

Crafts & Entertaining – Flower arrangements, tablescapes, crafts with a purpose.  I get a big kick out of it all.  It seems like you do too.

Charleston – Have you ever heard Oprah talk about how much she loves Chicago?  How she just felt like home?  I didn’t get that until I moved to Charleston, SC.  I love it here.  LOVE.  IT.   I believe the world needs to know about the culture, divine cuisine and fabulous people.  This would be beneficial to travelers and residents alike.

This is Mr. Moo. Do you really want to hear more?

Can’t Be Included.  No Way.  Now How.

Mommy Blogging – I have so much respect for people who do this and do it well.  I read a ton of Mommy Blogs and oohhhh and ahhh over the pictures, nod my head solemnly in solidarity when the going gets tough and LOL at the funny moments.  I might post things related to my daughter from time to time, I’m just not prepared to write about her.

Interior Design – While I thoroughly enjoy it, I’m no expert in home design.  I’d be doing you a disservice by even trying to touch this genre.

Photography – The only way I could honestly blog on this subject is from a novice perspective.  Unless you count my experience as a photographer for my high school yearbook.  Which I don’t.

So those are my thoughts.  What are yours?  What would you like to see on the editorial calendar?  Please do let me know.

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Its time to change the blog and I need your help.

It was scary to start this blog.  It made having a my own business very real.  And very public.  But eventually I read Penelope Trunk’s Guide to Starting a Blog for the 233rd time and starting writing.

In the beginning I wanted to chronicle my entrepreneurial adventure while I launched the Alesya laptop bag.  Then I started posting weekend content on other subjects.  Eventually all topics melted together.

Through Twitter, Lavish! and my exploration of other blogs I learned a lot in 2010 about blog strategy.  Grace Bonney’s second presentation at Lavish! was especially influential.  (For an awesome recap of her first presentation about tasteful biz promotion, check out the 5th Joy.)

Now its time to make this blog better.  Much better.  Exceptional.  Besides blogging every single day for the next year, I’ve identified three key changes to make:

1. Editorial Calendar – The same subjects on the same days during the week.  Consistency.  Tomorrow (Tuesday), I’ll be posting a list of possible topics to fill a weekly calendar.

2. Length of Post & Frequency – Normally, I’ll do one long to medium post a day.  I’d like to do short, medium and long posts while also posting more than once a day.  Will I be able to post more than once a day everyday?  (YIKES!)  We’ll explore that further on Wednesday.

3. Blog Design – When I launch the bag in April, I’ll also be relaunching this site.  Of course, that will include the blog and its design.  Thursday I’ll be showcasing a few blog designs I adore and would like to take inspiration from.

On Friday I’ll be recapping your thoughts while revealing my new direction.  Please, be blunt and direct with your feedback.  I can’t wait to hear it!

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WordPress has started a project encouraging people to blog everyday or once a week.  Since I’m already up to 5 times a week and sometimes 6, I’ve decided to sign up for the “Everyday” challenge.  I’m most worried about blogging on the weekends, but confident I’ll find a system that works.

Speaking of systems, I’m going to be changing the format of this blog.  How?  Good question.  I’ll be exploring it with you next week.  Look for a post on Monday outlining my thoughts.

In the meantime, I hope you’re celebrating the New Year with much happiness.  I’m more excited for 2011 than any other year I can remember.  Looking forward to sharing it all with you.

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You can tell when its not high quality.

This week I had a hard choice to make.  The leather costs came in higher than expected.  Not just a few dollars more, but 27% more.  Times hundreds of bags.  Ouch.

Wendy and I looked at other leather samples.  Of course, to get a lower price, we had to look at leather of a lower quality.  From the very beginning Wendy wasn’t happy with it.  The texture wasn’t the same.  The colors weren’t the same.  And to top it all off, we’d have to put an extra finish on it to try and fake the quality.

After crunching the number and cringing a little, I passed.

This first line a bags is so important because they are my first impression to the world.  I’m not going to start out with anything but high quality, high end leather.  I don’t want to be known as anything less!

And frankly, I’m sure you’re not expecting anything less.


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