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Archive for the ‘Marketing’ Category

During this year of posting every single day, I think Sundays will be the most difficult.  I need to put the finishing touches on my Editorial Calendar so it gets easier.  Much easier.  Otherwise, I’ll be focused on posting everyday rather than building a business.  And that would be bad.  Very bad.

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Yesterday, I saw one of my friends on Facebook “liked” Art & Copy.  I thought it was a blog, so I clicked on it.  Through the trailer, I found out it was a documentary on advertising.

Intrigued, I went to the website.  From the website I clicked to iTunes and rented the movie.  I promptly watched it.  Twice.

Now I feel totally different about the way I’m going to market my bag.  Energized.  Truthful.  BRAVE.

And that, my friends, is Why the Internet is Awesome.

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Part 2 of Feedback Friday comes from Anne-Marie Murphy.  Anne-Marie and I worked together while I was at ePrize.  She works for the Quicken Loans family of companies helping every single website be the best.

Ann-Marie is a web content guru so of course I reached out to her for advice.  She sent me an email LOADED with ideas.  Here are some of my favorite:

“Subscribe” – I recently read on CopyBlogger – great blog about, well, blogging – that he seriously bumped up his RSS subscriber numbers by labeling the icon as “Free Updates” instead of “RSS Feed” or “Feeds.” Might be something to try. Also, you may want to consider getting a Feedburner Feed. It’s simple to set up and provides some extra info like stats (how many subscribers) and also provides the option to let people sign up to get updates in their email.

Excerpts – You may want to try changing your home page format so only excerpts of posts are displayed. This tends to help when you’re looking at metrics (speaking of, have you set your blog up for a Google Analytics account?), particularly to figure out what posts are drawing the most interest.

Keywords – Also, once you nail down your topic niche, you may want to bookmark this link in your browser:http://tinyurl.com/2fu9n5o. It’s a link to Google’s Keyword Suggestion Tool. Before I post anything on the Quizzle Blog, I enter what keywords I think are most relevant to the post into this tool and it will spit out other relevant keywords. Pick a bunch of the mostly highly trafficked keywords and include them in your post tags and as much as possible in the article content. This will help you rank for highly trafficked keywords in search engines (eventually) and attract more readers. Also, this may be a bit overkill, but you may want to even come up with a list of 10-20 target keywords that are most relevant to your topic niche to incorporate into posts whenever you can. The more you use these keywords, the more likely you are to rank for them.

Pictures – Great use of pictures! Including pics really does make a post sing. Pictures and videos can also be great for search; make sure you’re including an “Alt Tag” (should be in your image options) on each pic using keywords that are most relevant to the post.

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What an awesome week!  I received so much valuable feedback from all of you.  As I said Wednesday, THANK YOU!    I couldn’t let the week end without sharing some of it.

Part 1 is from Laura Otero.  Laura is my favorite kind of marketer – she’d be learning about marketing even if nobody paid her.  She also has her own line of jewelry.  In all her “spare time” she put together an entire editorial calendar for me.  Can you believe it?

Here are her thoughts:

Bag Biz Mondays: We’ll start the week off with a dose of Alesya Bag updates.  What I’m working on now…where I am in the bag design process…when the bag will launch…you get the idea! It’s what’s most important to me in this space.

Create-it Tuesdays: A day dedicated to things you can create! I’ll share recent craft projects, tablescapes, and other do-it-yourself, pulled-together ideas.

Working-On-It Wednesdays: I have a business coach and can’t say enough about what she’s meant to me and Alesya bags. On “Working-On-It Wednesdays” I’ll share what I’m “working on” for personal and business development.

Picture It Thursdays: I love to take photographs. I’m not a professional.  On “Picture It Thursdays”, I’ll share photos that I’ve captured as a part of my everyday life. Because you don’t have to be a professional to enjoy taking photos…because sharing these photos allows me to showcase some of my favorite moments of the week.  Think of it as a glimpse into my mind, my heart, and my week!

Fashion Fridays: Fierce. Fabulous. Fashion. On “Fashion Fridays”, I’ll share my fave fashion finds from the mags, web, and more. We’ll talk about pulling together a polished look, mixing things up, finding your signature style, and more.

Savory Saturdays: I believe Saturdays (and every other day of your week) should be filled with savory eats.  On Saturdays, I’ll share my love of cooking and extraordinary food with you.  My favorite recipes, restaurants, and tricks of the trade I’ve learned, straight from our kitchen to yours.

Southern Sundays: What better day of the week than Sunday to showcase my love of Charleston’s southern charm? We’ll talk about everything Charleston…spectacular sites, delectable eats, world-class events, and more.

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The last change on my blog will take place in April – the design.  I’ll be working on it with Stitch on it towards the end of this month as we prepare for the launch of the site.  (Can you say EXCITING?!)  Here are three of my top inspirations for blog design.

Running with Tweezers

Ever since finding Tami Hardeman’s I’ve been nothing short of obsessed with the design.  The font, the white space, the header, the PHOTOS.  Don’t even get me started on the actual title.  She gets it right on so many levels.

RunningWithTweezers1This is the lower half of the page.  Don’t you love how its not your typical post after post in one vertical line?  Even the advertisement works in the layout.

RunningWithTweezers2

Jasmine Star

Ms. Star is an amazing wedding photographer.  Her blog looks like you opened your favorite magazine to the best part.

jasminestar1

She fits in a riduculous amount of information.  Usually, I’m totally turned off my that.  But it works.  This is the lower part of her blog home page.

jasminestar2

Sweetapolita

My goal is to have a site as beautiful as Rosie Alyea’s cakes.  I think it might be impossible, but I’m going to try anyway.  The actual site design elements are just charming enough to compliment her enchanting photography.

I couldn’t let you go without seeing the inside of the cake.  I’d rather look it than eat it.  Almost.

sweetapolita2

One last shot … don’t you love it?  The colors, the font, the illustration … it goes perfectly with her brand, the site, everything.  Perfection.

sweetapolita3

What blog designs make you happy? Maybe even your own? Waiting for your more inspiration from you!

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Frequency

This is my second post today.  Does that mean I’ll get more readers?  Or that my blog will get more visits?

I’m not sure.

The week before Christmas, I did two posts a day for several days.  It wasn’t a great week to test the theory (fewer people online, at work, with time, etc.) but it didn’t lead to more traffic.  However, it might have led to more traffic if it was a regular week.  And maybe I did get more traffic than I would have otherwise.

If you post once a day your readers know what to expect.  If you post more than once a day are they always wondering when the next post is going to come?  Is that a good or bad thing?

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“I didn’t have time to write a short letter, so I wrote a long one instead.” – Mark Twain

I am master of the long post.  Tons of pictures.  Lots of explanation.  Words.  Words.  More words.

I need to get better at the short post.  Which do you prefer?

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