There was only one dress at the Oscars that mattered this year – Cate Blanchett in Givenchy Spring 2011 Couture. Above, you’ll see her in the dress. Below is the dress from the Givenchy look book.
Notice I didn’t say Best DressED, I said Best Dress. Why? She’ll end up on every single list. Some best lists (It’s couture! It’s beautiful! The detail was amazing!) and some worst lists (That was not an Oscar dress. The silhouette wasn’t flattering. It wasn’t glamorous). Cate will be included in every broadcast, in every print round-up, in every web fashion piece, on million of blogs and in the history books.
And that’s what matters.
The Academy Awards are not just an award show or a fashion spectacle. They are a MARKETING event. Being talked about and remembered is what counts.
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