Now that we’ve covered The Good and The Bad from the Golden Globes, let’s look at who branded themselves the best. Who’s using their dress to attract more than a flash bulb. Who’s using it to project their personality, their image, their brand.
You won’t soon forget January Jones in this red Versace dress. Her hair and perfect red lips remind you that she’s in the über successful Mad Men. The exposure says “I’m still hot though”. And the dress is classically Versace – did I mention she’s their latest model?
Many a fashionista has already criticized Michelle William’s Valentino dress. They’re missing the point. This dress is who she is – whimsical, pretty, a little bit avant-garde. A modern-day flower child! Don’t make her hit you over the head with it…again.
Emma Stone was nominated for “Easy A”. Not exactly Shakespeare. Her Calvin Klein gown, understated jewelry and demure hair is all telling you “But I can be a serious actress too!” Its classy. Its refined. Its getting her the next big part.
Now you’ve seen how the Hollywood stars do it. What about you? How are you using clothing to brand yourself?
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