Posted in Advice, tagged art of marketing, Don't Freak, halloween, marketing, niche, perfect storm, pricing, promotion, Seth Godin on October 31, 2010| Leave a Comment »
Such good advice from Seth Godin today, I had to post a quote. This is the end of his Halloween blog post:
My take: Marketing home runs usually happen because the market/tribe/community is itching for a void to be filled, not because a marketer committed some brilliant act of promotion or pricing. The art, then, is to pick your niche, not to freak out about how to yell about it. You can’t make a perfect storm, but you can find one.
Posted in Good News Friday, Marketing, The Process, tagged Charleston, Far East Movement, Fulfillment, Gap, LIke a G6, logo, Seth Godin, website on October 8, 2010| 3 Comments »
It's good news day at Alesya Bags, but it was a bad news week for the Gap.
It’s Friday (whooo hooooo!) and with that comes our weekly round-up:
1. I’ve picked a logo and am working with Stitch to tweak it and pick out colors. After all the Gap hoopla over their new logo this week, it reinforces how important your logo is to the customer. To my friends at the Gap – we loved you just the way you were.
2. As of yesterday, I’m in search of a Fulfilment Center. Luckily, Charleston is a port city so we have a lot of these facilities. Emails have gone out to half a dozen companies and I hope to hear from at least a few of them by the end of today.
3. The search for a website partner is clipping right along. I’m expecting a quote to come in today and I have a phone call with another company this afternoon. With each person I speak with I’m learning what I want, what I don’t want and what this line item in the budget will look like.
4. Now that I have a launch date (yea!) everything is working back from that day. I’m feeling the pressure, but more importantly feeling the excitement start to build. Perhaps even a little buzz? A marketing maven can hope.
5. As I mentioned last week, I applied to be part of Seth Godin’s 3-day FREE seminar. Have you? The last day you can do it is Noon EST on Sunday. DO IT.
6. Need a feel good song to kick off your weekend? Play Like a G6 by the Far East Movement, get yourself a wind fan and make a nice slow entrance. Or just dance around with your Diet Coke like someone I know.
That’s all the news from here. Enjoy your weekend! (And don’t be acting like you’re drunk when you’re sober. Seriously.)
Posted in Entrepreneurs, Good News Friday, Home Office, Marketing, The Process, tagged branding, China, Good News, Home office, IKEA, logo, marketing, PIN, Seth Godin, Stitch Design Co. on October 1, 2010| 1 Comment »
It’s another good news Friday! Here’s an update:
1. My PIN came! Whoo-hoo! I can wire money overseas. NICE.
2. Yesterday I received my revised logos. LOVED them. Not a bad one in the bunch. After talking with the ladies from Stitch Design Co. I’ve found I can incorporate a lot of the ideas I like into other design elements of my brand. I’ve narrowed down the actual logo to two choices. As big marketing geek, this is really exciting stuff.
3. Today is National Day in China and there is a national holiday through October 7th. Before Wendy went on holiday she made sure to check in with me, confirm the bag changes and get the leather and hardware samples ready to send. Also, she told me they are going to ship the products on their account so I don’t have to set up my own just yet. Awesome.
4. Thanks to my husband and one of our handy friends all the IKEA furniture is set up in my office. My father helped me get all the needed office supplies so the whole operation should be fully functional sometime this month.
5. Yesterday I applied for a free seminar with the almighty Seth Godin. If you are a woman entrepreneur I highly encourage you to apply as well. Even if you don’t get in, the process will make you evaluate your business. And if you do get in, please tell me all about it!
That’s all the news for this week. Hope your Friday is full of good news too.
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