Rainbow Row - One of many reasons why Charleston, South Carolina is female.
Filled with anticipation I met with Stitch Design Co. yesterday to get the first glimpse of my logo. They created several versions, some of which had Charleston associated with them. Something (but way cooler and better designed) like this:
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Charleston
It was very interesting because it wasn’t something I’d thought of but I immediately liked it. Also, everyone else who has seen the logo choices likes it too.
When you add cities to your logo it says something. Maybe it says you’re worldly and fashionable (New York, Paris, Malian). Maybe it says you’re global (San Francisco, Tokyo, London). Maybe it says you’re hip (Los Angeles, Miami, Amsterdam).
I subscribe to the theory that not only does every major city have characteristics and a personality, but it also has a gender. For instance:
London: Male
Paris: Female
Chicago: Male
New York: Female
San Francisco: Male
Los Angeles: Female
Detroit: Male
Santa Fe: Female
Charleston is most definitely female. With its lush greenery, beautiful historic homes and charming downtown it couldn’t be anything else.
But more than that the people are genuine, kind and cosmopolitan. There’s a focus on fashion and independent retailers. You can almost smell the entrepreneurial spirit in the air. Add all this to the nearby ocean and it’s certainly a city where you don’t mind having your name attached.
I love Charleston. The city is a wonderful place for both my business and my family. It’s already attached to my address. Time will tell if its attached to my logo too.
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