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Posts Tagged ‘Wait List’

If you’re on the Wait List, your wait is almost over!  Look for an email at some point today with information on how to access the site.  REALLY looking forward to sending it out!

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My background is in marketing.  It’s not enough for this bag to launch and sell successfully.  It has to be a great marketing example too.  Or even a famous one.  I want a good story to tell.

My go to market strategy is unusual.  Four weeks out here’s the plan:

Social Media: As you’ve noticed, I’m very, VERY active on social media.  I engage Twitter followers, add different content to my Facebook page, check out LinkedIn daily and document it all on this blog.  And this is before I’ve launched a single thing!  My goals are to build anticipation, excitement and interest.  Plus it’s a fun personal diary.

Wait List: The wait list for the bag continues to grow little by little every day.  It’s not only a great way to give clients a little something extra, its a good way to gauge interest.  And interest is good.

Reviews: Once the bags are in I’ll be sending 5-10 to reviewers.  The number one person on my list is Kate Trogvac of Funky, Chic and Cool Laptop Bags.  She will get the first bag and it might even be a sample.  I’ve always trusted and valued her opinion and I know (many) others do as well.

Tastemakers:  I’ll also be sending up to five bags to women who have influence within my target market.  This is more of a “pie in the sky” play, but still worth it.  It helps me “think big” and if one person happens to like it, then it’s totally worth the investment.  Elin has been helping me with this list and we hope the first Alesya Bags tastemaker will be Arianna Huffington.

Media:  I won’t be going to any traditional media except Charleston Magazine.  (It’s a monthly, so anything they might decide to print won’t come out until after the launch anyway.)  Why not go for the BIG win?  I’m not ready.  I need to save my “shots” for when I have inventory to support a national feature.

Blogs:  My goal is to have at least a dozen blog features the day of launch.  I’ve got about 4 slated already, so I’m well on my way.  Bloggers DO have power.  Not only do they have readers, they inspire action.

Charleston Market:  I’d like to be in one store physical store in the Charleston market when the bag launches.  Once I have the final samples and packaging I’ll be making my pitch.  If I don’t have the inventory to support that … what a good problem to have!

That’s the Alesya Bags Marketing Plan today.  Suggestions?  Would love to hear them.

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Less than 12 short hours after I made the first big payment for the bags, I have a delay.  Wendy informed me last night that it takes three weeks (three weeks?  three weeks!) to produce the leather.  Thus, adding three more weeks onto my timeline.

Well that’s not good.

What can I say?  I just didn’t know what I didn’t know.  Looking back on it, of course they need my money before they can produce the leather.  But in my head I was thinking they just had rolls of it somewhere.

Live and learn.

I was pissed for about an hour and a half this morning.  PISSED.  But then I had put that feeling behind and move on.  And I’m happy that it only took me an hour and half.  Earlier in my career I easily could have let this bother me for weeks on end.

No more.

To keep things on track, I *think* I’ll be taking pre-orders.  Once I have a better feeling of how firm the ship date is, I’ll make the final call.  But, if you want to see the bag first and you’re thinking about pre-ordering, sign up for the Wait List.  No matter what, you’ll get first dibs.

Onward!

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Ready to jump to the front of the line?

Since the first post about the bag on this blog, I’ve had people ask to be on the Wait List.  Now I have women sending me Facebook messages, old pals with email requests and men asking when the bag will be ready to gift.  Fabulous!

Since I can’t keep all that info in my head, its official – I need a Wait List.  If you’d like to add your name, click here.

Here’s how its going to work:

1.  When the full site launches you’ll be the very first to know and have access to the bag before anyone else.

2.  You have absolutely zero obligation to buy.  See the bag and love it?  Go ahead and get it!  Not so much?  Wait until next season.

3.  I will never, ever sell or give away your personal information.  It will be used for communication between you and I only.  Period.

That’s the big news!  If you like to be the first to know like I do, sign up.  With every request I’ll be jumping a little higher.

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