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Posts Tagged ‘Marcus Buckingham’

Before he appeared on Oprah, I hired Marcus Buckingham as the keynote speaker at the Interactive Promotion Summit.  He was easy to work with, called me before the event to understand the audience and gave a great presentation.  Since then I’ve followed his career with added interest.

His latest project is working with women, finding their strengths and then using those qualities to their advantage.  Take this quiz to find your strengths.

[clearspring_widget title=”The Strong Life Test for Women” wid=”4a6e274b799f5199″ pid=”4bcda0d31de2111b” width=”200″ height=”450″ domain=”cs89.clearspring.com”]

Love this social marketing approach for two reasons:

1. Who doesn’t want to learn more about themselves?  This quiz is a good one  – interesting questions without obvious choices leading you to choose the answer you want.  My results? “Creator” … another name for entrepreneur.

2. The results include enough insight to leaving you wanting more.  Part of mine was “Make sure you always…find time to be alone during the day.”  Perfect – I can’t deny I get the most done when I have time to really think.

Like any good marketing, its lead me to buy the product.  Time to fire up the Kindle.

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