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Alesya Bags Logo

Contact: Alesya Opelt, Founder, Alesya Bags
843-469-1196
Alesya@alesyabags.com

FOR IMMEDIATE RELEASE

Chic, Feminine, Functional Alesya Bags Launches:
Women’s Laptop Bags Enter “It” Bag Territory

Charleston, S.C.-based Entrepreneur Unveils
Much Anticipated Bag on Alesyabags.com

CHARLESTON, S.C. – June 29, 2011 – Today I’m launching the Alesya Bag, the most attractive women’s laptop bag on the market.

After years in the tech industry watching budding fashionista’s outfits ruined by bulky, masculine, boring laptop bags, I decided there must be a better way. Alesya Bags was born and I haven’t turned back since.

The culmination of three years of design, testing, manufacturing and marketing development, Alesya Bags’ unique design and quality construction differs from the standard-issue black, bulky laptop bags. And for those women who have resorted to storing their laptop in an oversized purse, this bag offers what the market has lacked – style and protection.

The bags will be in the hands of fashionable women this week with the launch of the Alesyabags.com retail site today, June 29.

Alesya Bags facts and stats:
• 300 high-quality leather bags are available in three colors – Exquisite Eggplant (150), Equestrian Tan (149) and Kelly Girl Green (50)
• Each bag retails for $265 plus shipping and tax
• The first bag was donated to the Charleston Center For Women Purse Auction held on May 13, 2011; the bag was the centerpiece of the “Beat the Heat” package which received the highest bid of the evening – $1400
• The profits from these bags will finance the next round of bag orders in July to prepare for the 2011 Holiday Season
• My goal is to sell out of this first order in two weeks so I can go to my No. 1 choice for a retailer – Nordstrom – with a fantastic case study

With the launch of these laptop bags, I’m hoping to inspire other female entrepreneurs to start great businesses. To make them believe they can launch a big idea and be phenomenally successful. That’s why I reveal everything I can on my blog – to show other women how I do it so they can do it too.

About Alesya Bags

Alesya Bags is a stylish line of women’s laptop bags created by Alesya Opelt. Answering the call for a feminine, functional laptop and all-the-other-essentials carrier, the high quality leather handbags fit up to a 15” laptop, any tablet or e-reader. Designed for the most fashionable of women, Alesya Bags look like a handbag but function like a laptop bag. For more information, visit www.alesyabags.com, blog.alesyabags.com or @Alesya.

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I woke up at 3 something AM.  By 3:55 I realized I wasn’t getting back to sleep and just came downstairs and started working.  But 8:45 I was really, REALLY ready to head over to Charleston Mailing Services and wait for the laptop bags.

Charleston Mailing Service - Alesya BagsI was on the phone with my friend Kimberly when the truck arrived.  Of course, I ran out in the street and flagged him down.

Laptop Bags Arrive 1 - Alesya BagsThen I ran back inside and had them open the warehouse doors.

Laptop Bags Arrive 2 - Alesya BagsThe truck pulled around back.

Laptop Bags Arrive 3 - Alesya BagsAnd just like that, the bags appeared!

Laptop Bags Arrive 5 - Alesya BagsYou can only get a charming Spanish Moss shaded warehouse in Charleston, South Carolina.

Laptop Bags Arrive 6 - Alesya BagsThe owner of Charleston Mailing Services, Robert Davis, came out himself to get the first pallet of laptop bags.

Laptop Bags Arrive 7 - Alesya BagsAndrew came out to get the second.

Laptop Bags Arrive 8 - Alesya BagsI watched carefully as the bags were maneuvered into the warehouse.

Laptop Bags Arrive 9 - Alesya BagsThe most exciting part came when I opened the boxes.  Each laptop bag was inside it’s dust bag and each one was wrapped in a separate plastic bag.  Customs hadn’t ripped into anything!  They were all pristine.

Laptop Bags Arrive 11 - Alesya BagsI try not to post crazy pictures of myself, but this is the only way to describe how I felt:  Tired, Relieved and Elated!

Laptop Bags Arrive 12 - Alesya BagsThe laptop bag boxes were waiting to be tested.

Laptop Bags Arrive 13 - Alesya BagsThese are the corrugated boxes for mailing.  Robert ordered 100 to get us started.  I said, “You’d better order some more.”

Laptop Bags Arrive 14 - Alesya BagsRobert, Andrew and the rest of the Charleston Mailing Services Team packed up four bags so we could see how it went.  I was thrilled with the whole package!  We sent the first four to people who are reviewing the bag.  It was a great test and Robert came back with some questions from FedEx.

Laptop Bags Arrive 15 - Alesya BagsThat’s my story!  The bags are here.  Talk about an AWESOME Friday.  If you’re on the Wait List, look for an email on Monday.  If you’re not, we’ll be launching to the world on Wednesday.  Get ready!

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I love you, tomorrow!  The bags are scheduled to arrive between 9:15 AM and 9:45 AM tomorrow (Friday).  Look for a full report from me later in the day.

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Happy First Day of Summer!  While it’s sunny, hot and humid here in Charleston I’m thinking about Christmas.  As in, whether or not I can place an order for the Christmas season.

Here’s the problem:

As you know, the bags are on their way out of customs.  I’m not sure when they’ll make it to Charleston, but I hoping sooner than later.  If they come at the beginning of next week I can launch the company.  If not, I need to wait until after the 4th of July holiday.

If the bags sell out right away, the decision will be easy.  I’ll place another order the first week of July.  Wendy told me last night that if I can do that they can get the new order of bags on a boat before October 1st.  (Which is good because there is another national holiday in China from October 1st – 7th)

But what if…

The bags don’t sell out?
They sell out after July 15th?
I sell 2/3’s of my quantity in the first week and then only a few?

Should I still place an order and cross my fingers and toes that they get here for the holidays?  And if so, how many bags should I purchase?  You can see my conundrum.

In the meantime I’m waiting to hear the ETA of the first set bags from my shipper.  And you all know how much I love waiting…

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If you go to AlesyaBags.com right now it will prompt you for a password.  We’re about 95.4% done with the site and it is in beta mode!  I’ll be sending it out to 2-3 folks over the weekend.  The extra sets of eyes are invaluable after I’ve looked at the site a few hundred times over the past couple of weeks.

Meanwhile, back at the ranch

I haven’t heard from customs if my bags have been released.  If  they are taking the time to go through every, single box and bag it’s going to take a while.  I’m trying to take the advice from Matt Hanna and “Just relax”.

There’s something very exciting about dealing with all this.  It’s like I’m doing something big…something the United States Government cares enough about to check out.  I hope those agents like the bags and maybe even get one for themselves or their significant other!

As far as my launch goes I’m still in limbo.  It seems like it will be July at this point.  I know, it’s a bummer.  I need to avoid the July 4th holiday, so my best guess might be the second week in July.  (Even typing that stinks.)

Today I’ll be reaching out to all the bloggers who will be writing about the bag and telling them there is a delay.  Nobody likes to hear “delay”, but sometimes it just has to be done.

 

 

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***All dates are subject to change based upon weather, customs and other unknown entrepreneur type shenanigans.***

Alright, so here’s the big news on the arrival of the bags.  I’ve never done this before, so while I believe this to be true, I suppose a myriad of things could go wrong!

The laptop bags are due to be in New York City on June 9 – aka TOMORROW – and make to a port in Hanahan, South Carolina by Wednesday June 15th.  (Um, HOLY SMOKES!)

From there, I have to figure out how to get them to my warehouse in North Charleston, SC.  Truthfully, I thought this part was covered.  Now I’m going back and forth with China to see what happened.  I’m also looking at other options here.  (Anyone want to drive a U-haul truck with me?)

Once we have the bags settled I’d like to launch the site to the Wait List folks on Monday, June 20th and then to the world on Tuesday, June 21st.

Seems reasonable, right?  I won’t be convinced until I see the bags with my own two eyes!  However, I did want you to know the plan as it stands now.  If and when things change, I will let you know.

 

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Ibi Times - iPad 2 LineIf you want to be the first one to see the site or see the bag, jump to the front of the line and sign up for the Wait List now.  Here’s why:

  • By signing up, you are under no obligation to buy anything.  NONE, zero, zilch.
  • If you sign up you’ll get full access to the site, the photos, the video and of course the LAPTOP BAGS, first!  I’ll be sending out a password BEFORE the site goes officially live.
  • There is a chance one of the colors will sell out before I open the site to the public.  If you want to have your choice of all the colors, don’t miss out.
  • I won’t share your name and email with anyone nor will I send you any other messages unless you ask.

 

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